About the role
Develop and implement marketing and advertising strategies aligned with client objectives.
Create strategic plans for marketing and advertising campaigns.
Conduct market research and analyze competitors and target audiences.
- Develop brand positioning and brand growth strategies.
- Analyze data and provide strategic insights and recommendations.
- Prepare strategic presentations and proposals for clients.
- Collaborate with content, design, and campaign teams to ensure effective strategy execution.
- Define Key Performance Indicators (KPIs) and measure strategic performance.
- Provide innovative strategic solutions to support business and client growth.
- Monitor market trends and industry developments to enhance strategic planning.
Requirements
- More than 6 years of professional experience in marketing and advertising strategy.
- Previous experience working in marketing or advertising agencies.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Advanced experience in developing marketing strategies and strategic plans.
- Strong skills in market research, competitor analysis, and consumer behavior.
- Experience in brand strategy and advertising campaign development.
- Excellent presentation and strategic report writing skills.
- Strong analytical, strategic thinking, and problem-solving abilities.
- Fluency in both Arabic and English, written and spoken.
- Ability to manage multiple projects and collaborate with cross-functional teams.
- Proficiency in data analysis and marketing performance measurement tools.
- A portfolio showcasing previous strategic projects and work is preferred.